A Singaporean account servicing professional with a degree in Marketing, currently working at an international recognized 4As in Singapore. With more than 4 years of account servicing experience to handle all communications materials for Digital, OOH, ATL & BTL for regional (South-East Asia & Asia Pacific) clients such as MasterCard, American Express, Carlsberg, Air France etc..

He is keen to continue his account servicing career in advertising agencies in HK, he believes he could contribute his regional knowledge and holistic campaign experience for the team.

Apr 2014 - Present
Regional Senior Account Executive

MasterCard
- Clients include regional clients in South-East Asia & Asia Pacific
- Played a key role in the planning and execution of MasterCard’s New Year’s Eve 2014 campaign, and the upcoming Great Singapore Sale 2015, Mother’s Day & South-East Asia cross border campaigns for the region
- Heavily involved in the planning and execution of the Great Singapore Sale 2014 Campaign in Singapore, including 5 weekends of activation, production of 5 videos, sourcing and coordination of videographer, photographer and radio personalities
- Involved in the planning, coordination and launch of the MasterCard Golf Platform for Asia Pacific, working with the global teams in aligning strategy and creating a brand guideline for the rest of the region to adapt from
- Took charge of the planning, coordination and execution of an online e-commerce merchant
campaign for Asia Pacific and still leading all communication materials for merchant partners within Asia Pacific
- Involved in the planning, coordination and execution of a new product launch from SouthEast Asia, working with the Australian team to lead a creative direction for the rest of the region to follow


Aug 2013 – Mar 2014
Senior Account Executive

American Express
-Clients include: Acquisition, Product & Proprietary Cards, Global Merchant Services, Insurance
- Handle all communications materials for the above teams for Digital, OOH, ATL & BTL
- Have seen through card/product launch campaigns, refresh campaigns and digitally led campaigns

Jul 2011 – Jul 2013
Account Executive

Carlsberg
- Handling planning and execution of ATL, BTL and OOH materials for the Singapore client.
- Involved in the planning and execution of the 2012 Where's The Party Campaign & 2013 Chinese New Year Campaign

Air France/KLM
- Coordinator of the regional account, the hub of all communications between the regional clients
- Handles all ads and materials published within the region

New Business
- Actively involved in new business (5 pitches to date), from research to strategy & concept development

NTUC FairPrice
- Involved in the entire spectrum of processes from conceptualizing to executing of the various campaigns.
- Handled daily print ads for the Supermarket and Corporate departments.
- Part of the planning and execution team for the 2011 Christmas Campaign, 2012 7th Month Campaign, NTUC 39th Anniversary Campaign & 2012 Chinese New Year Campaign for NTUC FairPrice.
- Developed a strong foundation in the groundwork and skills required to be competitive and
efficient in the advertising industry

English (Advanced), Mandarin (Advanced), Hokkien (Intermediate)